A friend of mine has huge feet – sized UK 13.
A few years ago I was strolling through a high-end departmental store in Malaysia with him.
He saw a shoe he liked, asked for it in his size, tried it on, went to the cashier to pay with his credit card.
The odd thing was that the price wasn’t written on the shoe, he hadn’t asked the price, and he wasn’t particularly wealthy – he had recently started his own startup.
I asked him “Why didn’t you even ask for the price of the shoe before buying?”
He explained, “Asim, the shoes could cost anything from US$200 to $1k at the very most, I liked them, and my shoe size is pretty difficult to find in Malaysia. If I spend 2 hours finding a shoe at the lowest end of that scale I’d save up to $800 but my 2 hours is worth way more than that to me.”The shoes ended up costing around $300.
This guy is now worth more than $10m.
Takeaway. Value your time.