BBC: [2] The mobile-first streaming service Quibi launched in the US on Monday, despite concerns the coronavirus outbreak might impact its viewership. [3] The company has raised $1.8bn (£1.47bn) for the project intended to rival Netflix and YouTube. [4] Quibi’s shows are 10 minutes or shorter and movies are broken into segments. [5] It has lined up a host of Hollywood and showbiz stars including Idris Elba, Sophie Turner, Steven Spielberg, Chrissy Teigen and Jennifer Lopez. Viewers are meant to watch the shows on their mobile phones, and a feature called Turnstile allows the video to stay full screen in both portrait or landscape.

Some shows even encourage viewers to turn the device mid-show to reveal a different angle to the scene.

On social media, Quibi’s launch was met with mixed reviews.