Silas Moestrup Pedersen, Digital Marketing & Analytics hos LEGO Group/Linked In
After another 3 week sprint in the US Amazon team I decided to work at a local coffee bar.
While I was doing keyword research and optimizing our paid search campaigns, a dad comes in with his kid.
The kid is playing on the floor with his Star Wars and Ninjago minifigures for the next 30 minutes.
I go back to my work. Selling the best toy in the world makes what I do so much more rewarding.
Getting to that first page or outperforming competitors in the paid search auction doesn’t only mean $, it means getting LEGO into the hands of kids like the one in the coffee shop.