Monoshita Ayruani is the content strategist of the digital marketing agency Webable. In a discussion with Daily Our Time she shared her journey and experiences as a copywriter and content strategist. She first started working in her eighth grade with her brother on a project aimed to aid English Medium students in University of Dhaka admission exams. She informed that back then there was no proper material for the English Medium students to study and their plan was to remove the existing barriers. While working for the project, she had to look up SAT, GRE and Past DU admission exam papers online which made her realize about the vast array of resources the internet offered. The project led to the inception of Bridgewee, an institution that prepares English Medium Students for public university admission tests.