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Feature

Louis Vuitton, Burberry and Chanel put their fashion muscle behind face masks

Published Time: April 16, 2020, 12:00 am

Updated Time: April 15, 2020 at 8:31 pm

CNN: [2] Ever at the forefront of haute couture, Louis Vuitton, Burberry and Chanel are celebrated by fashion connoisseurs for defining style in handbags, dresses and shoes.
[3] Now they are putting their fashion muscle and supply chain expertise behind making protective clothing for those on the front lines of the coronavirus pandemic, which has infected more than 1.9 million people and killed at least 119,000 worldwide, according to Johns Hopkins University.
[4] The rapid spread of the virus since December has created a global scramble for protective gear, such as face masks, gloves and gowns. [5] French couture brand Louis Vuitton said it was joining the global effort to make more supplies to protect healthcare workers. The company, via Instagram, said it had repurposed several of its workshops across France to “produce hundreds of thousands of non-surgical face masks” for healthcare workers.

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