Marilyn Thipthorpe 

Since Facebook has pulled its support from the BlackBerry system, the once billion dollar company is facing serious decline. Recent news has been delivered, that another popular social messenger, WhatsApp is also going to pull its features from Blackberry come the end of the year. The once popular company, famous for its business like approach has been facing problems for some time with the advent of smart phones and the iPhone. Blackberry account for a mere 0.1 percent of sales in the Unites States, whereas the Android accounts for 58percent and Apple for 39 percent of smart phone sales. One of the few things that Blackberry still has going for it, is its loyal albeit rusty customer base, who have taken top various social media sites and protested the loss of Facebook and WhatsApp from the phones options. Apps for Facebook and WhatsApp make up 5 of the 10 free apps on the Blackberry, 3 are made by Blackberry but the funny things is that out of those 3, 2 are linked to Facebook’s website! Another option to ponder is that lack of developer tools available of the Blackberry. It is using these tools that third parties develop further apps and functions for phones. Lou Gazzola, the Senior Marketing manager of the Blackberry has stated that the app market continues to evolve at a devastating pace and in ways that is way beyond BB’s control, further saying that BB fought hard to retain the services of both Facebook and WhatsApp but has failed to do so.