AFP:  Meta, the parent company of Facebook and Instagram, will allow content creators to sell virtual items to users in Horizon Worlds, its main platform in the metaverse, the company mentioned recently.
 The metaverse, touted by Meta and other companies as the future of the internet, consists of a set of parallel “universes” accessed primarily through augmented and virtual reality platforms.
 It already exists in a basic way in the form of video games such as Minecraft, Fortnite and Roblox and social platforms such as Horizon Worlds, and VRChat, where people come together not only to play, but also to interact and participate in events.
 Meta, whose income is overwhelmingly dependent on large-scale targeted advertising, has made it its mission to make a major contribution to the emergence of the metaverse, and is staking out its place in the next battle for the public’s attention.
To that end, the social networking giant is seeking to attract content creators who are likely in turn to attract more new users.
It had already set up a $10 million fund for creators on Horizon in October, where more than 10,000 different “worlds” already exist, according to the company.
“While we’re launching this today as a test with a handful of creators to get their feedback, these types of tools are steps toward our long-term vision for the metaverse where creators can earn a living and people can purchase digital goods, services, and experiences,” Meta said.