Netflix finally has a fight on its hands.
The Walt Disney Company has finally woken up to the reality of a future where content will be streamed on demand.In less than 6 months it will launch Disney+, a direct competitor to Netflix from which it will be removing all its content. And it’ll charge just over half of a Netflix subscription.But will all of this be enough? Yes. While Disney+ only has one fifth of the content of Netflix, Disney’s top original content is higher-rated. In fact, 3 out of 5 of the highest grossing films in 2018 were made by Disney, it owns Star Wars, Pixar, Marvel, The Simpsons, all the classic Disney animations and much more. And it’ll likely bundle its ESPN+ and Hulu with Disney+.To add to this, Amazon and Apple are making serious pushes in this space – although I believe the latter will likely fail.What does this mean for Netflix? Sure, Netflix is going to get hit, but it has such an incredible track record, momentum, and, crucially, it has laser-sharp focus – and so it will not be derailed as many expect – Netflix knows streaming like no-one else.The power of focus in business is frequently underestimated.