Nothing in contrast with the laws of BD in the campaign launched by Coca Cola
Barrister Tanjib Ul Alam speaks to DOT
A writ petition was filed on February 27 challenging the legality of using “disputed” words like “Fafor”, “Para”, “MathaNasto”, “Ghutibaj”, “Jinish” and “Asthir” in the advertisements of Coca-Cola in Bangladesh. The High Court (HC) then issued a rule asking why action should not be taken against Coca-Cola for using “indecent and distorted words” in their advertisements.
Barrister Tanjib Ul Alam, an advocate of Bangladesh Supreme Court; said that he didn’t find anything in the campaign launched by Coca Cola, that is in anyway in contrast with the laws of Bangladesh or in any way precarious to the society as a whole, especially since these words are used on a daily basis as play along words and are not usually meant to offend, curse or demean any individual or collective in particular. In his opinion, if such words which are used by the mass on a daily basis becomes part of litigation, then this only opens floodgates of litigation which have nothing much to do with anything. He also mentioned the law in regards to which the writ was filed i.e. the Indecent Advertisement Prohibition Act (1963). He believes that the matter does not in his view satisfy the definition of “indecent” and therefore, a writ such as this should not be maintainable as such. He also mentioned that filing a writ was not at all necessary under such circumstances and if it was really such a major issue, a case could have been filed in the lower courts on the actual legality of the matter, on which point he insists that nothing came into light which will show that Coca Cola was actually in breach of existing Bangladeshi laws.
Interviewed by Tasmiah Nuhiya Ahmed, Executive Editor of Daily Our Time